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Benchmarking NFP Value Propositions, 2021

Benchmarking NFP Value Propositions, 2021 | Halmyre

Halmyre has published its first annual report, designed to help NFPs and executives understand where to make strategic, organizational investments to develop the long-term resilience of their organizations. 

Halmyre set out to benchmark how CEOs view their organization’s strength and readiness related to their

  • value propositions
  • pricing strategies 
  • audience engagement
  • changing audience wants and needs
  • data analysis

Check out a preview of some of the insights:


Download the full report.



Christine Saunders, CM
About Christine Saunders, CM
Halmyre President Christine Saunders is a marketing consultant to service-based organizations, a strategic advisor to marketing executives and leaders, an entrepreneur and a hobby farmer. Prior to founding Halmyre in 2014, Christine owned a traditional integrated marketing and communications agency specializing in financial services, public services and not-for-profits. Her education is in politics, ethics and philosophy, and she is a proud Maritimer despite living in Upper Canada today.