---
title: Building a Better Brand to Engage Members | Halmyre
description: The Ontario Society of Professional Engineers reset the foundation of membership engagement through brand analysis, value proposition enhancement and persona development to better support corporate strategies and engage more members with targeted services.
---

[Halmyre Thinking ](https://halmyre.com/blog)

# [Building a Better Brand to Engage Members | Halmyre](https://halmyre.com/blog/building-a-better-brand-to-engage-members)

 Written by [Ursula Green, CM](https://halmyre.com/blog/author/ursula-green-cm) | Sep 7, 2021 2:28:00 AM

The Ontario Society of Professional Engineers reset the foundation of membership engagement through brand analysis, value proposition enhancement and persona development to better support corporate strategies and engage more members with targeted services.

[Download this case](https://halmyre.com/hubfs/Content/Case%20Studies/OSPE%20-%20Brand/Halmyre_Case%20Study_OSPE%20Building%20a%20Better%20Brand.pdf) to learn about the process and output including:

- Strategic approach
- Management toolkit

[View full post](https://halmyre.com/blog/building-a-better-brand-to-engage-members)

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