---
title: Growth through Customer Personas
description: OSPE serves the rich diversity of Ontario's engineering community. Personas unified OSPE around the voice of its members.
---

[Halmyre Thinking ](https://halmyre.com/blog)

# [Growth through Customer Personas](https://halmyre.com/blog/growth-through-customer-personas)

 Written by [Christine Saunders, CM](https://halmyre.com/blog/author/christine-saunders) | Jan 20, 2025 3:33:30 PM

The Ontario Society of Professional Engineers serves the rich diversity  
of Ontario’s entire engineering community.

With Halmyre's support, OSPE's persona-led marketing and membership growth investments drove year-over-year growth of 5% or more.

[Download Now.](https://halmyre.com/hubfs/Halmyre_Personas_OSPE_2023.pdf)

[View full post](https://halmyre.com/blog/growth-through-customer-personas)

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