---
title: "Funding the Future: OPBA Sponsorship Strategy Case Study"
description: OPBA funded the modernization of its core educational offering through a strategic sponsorship and partnership offering.
---

[Halmyre Thinking ](https://halmyre.com/blog)

# [Funding the Future: OPBA Sponsorship Strategy Case Study](https://halmyre.com/blog/opba-sponsorship-strategy)

 Written by [Christine Saunders, CM](https://halmyre.com/blog/author/christine-saunders) | May 14, 2025 4:29:14 PM

To support the future of Canada’s procurement landscape, OPBA recognized the need to modernize its Principles of Effective Public Procurement certificate program. OPBA had identified an ideal learning management system and go-to-market strategy. 

However, securing the funding required for these updates was challenging. With no annual education sponsorship revenue, OPBA required a fresh strategy to finance these essential changes.

The OPBA won CSAE's 2024 Association Centre of Excellence Award for this work.

[Download this case](https://halmyre.com/hubfs/Content/Case%20Studies/Halmyre_Sponsorship%20Pricing_OPBA.pdf) to learn about the process that led to:

- An award-winning approach to sponsorship
- Clear sponsorship tiers driving high-value partnerships
- Exponential increase in sponsorship dollars

[View full post](https://halmyre.com/blog/opba-sponsorship-strategy)

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