Are you drowning in data, but struggling to translate it into a strategic advantage? The webinar hosted on September 11, 2025, by Halmyre and IntelliData discussed the strategic and tactical aspects of leveraging data for associations.
Watch the Full Webinar
Click on the image below to go to thinking.halmyre.com and view the webinar recording and access the PowerPoint presentation (on the "Resources" tab). You'll be prompted to log in to Halmyre's video platform. If you don't already have a login, it's free and easy to set up using the on-screen prompts, and access to the webinars is free.
Key Insights from the Webinar
During the session, Christine Saunders and Denny Lengkong discussed how to unlock your association's data power by overcoming common challenges and building a strategic, data-driven landscape.
Key takeaways:
- The webinar emphasized that strategy is only as strong as your data foundation. Associations should begin by understanding their data landscape and committing to data quality as a core operational principle.
- Similarly, data efforts and prioritization rely on a clear strategy to provide focus. What data will best inform your strategic priorities and help you understand if you are meeting your key performance indicators and key success factors? Start your data efforts there for the highest ROI.
- The concept of the "Flaw of Averages" was highlighted as a significant strategic trap. Instead of relying on a single, misleading number, it is crucial to segment data to uncover hidden trends, patterns, and outliers. This approach allows for more precise and effective decision-making.
- A key recommendation was to adopt a diagnostic mindset. Rather than simply reporting on results, leaders should seek to understand the "why" behind the numbers. This means leveraging data to diagnose the root causes of issues, which leads to smarter, more targeted strategic actions.
- This webinar provided a clear framework for action by encouraging association leaders to start small with data governance. By addressing common red flags like inconsistent data entry, duplicate records, or scattered data, associations can build a reliable foundation and gain momentum, transforming their data from a source of frustration into a powerful asset.
Want to Talk More?
Is your association considering a transformation of data collection or utilization? The teams of experts at Halmyre and IntelliData are leading the way in data strategy consulting. We can help your association deliver more, faster and better.
Does your association require support for requirements gathering and organizational strategy to prepare for digital transformation? Book a strategy session with Halmyre's Christine Saunders.
Are you looking to unlock the possibilities of utilizing data effectively? Talk to IntelliData's Denny Lengkong.