---
title: Using Persona-Based Marketing to Engage Younger Members | Halmyre
description: Halmyre collaborates with service-based organizations of all sizes from across North America with marketing problems that don’t fit neatly into traditional agency solutions.
---

[Halmyre Thinking ](https://halmyre.com/blog)

# [Using Persona-Based Marketing to Engage Younger Members | Halmyre](https://halmyre.com/blog/using-persona-based-marketing-to-engage-younger-members)

 Written by [Ursula Green, CM](https://halmyre.com/blog/author/ursula-green-cm) | Nov 24, 2020 5:00:00 AM

The Canadian Finance & Leasing Association (CFLA) learned through research that it needed to recruit the next generation of talent for the industry.

[Download this case](https://halmyre.com/hubfs/Content/Case%20Studies/CFLA%20-%20Persona-Based%20Marketing/Halmyre_Case%20Study_CFLA%20Persona-Based%20Marketing.pdf) to learn about the process that led to a 143% increase in social engagement, including:

- customer experience evaluation
- persona development
- persona-led marketing approach

[View full post](https://halmyre.com/blog/using-persona-based-marketing-to-engage-younger-members)

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