Overcoming the Four Most Common Barriers to Association Growth

Is your association struggling to reach its full growth potential? You’re not alone. Many associations face deep-rooted structural barriers that hinder their progress. In our recent webinar, “The Four Most Common Barriers to Association Growth,” Christine Saunders, President & Founder of Halmyre, shared practical insights and strategies to help you identify and overcome these barriers.

If you missed the live session or want to revisit the key takeaways, you can watch the full webinar recording below.

Watch the Full Webinar

Key Insights from the Webinar

During the session, Christine Saunders broke down the four most common barriers to growth in associations and provided actionable solutions to help your organization thrive. Here are some of the key takeaways:

1. Recognizing the Barriers: Many associations face similar structural challenges, whether it’s financial constraints, engagement issues, or misalignment with member expectations. Identifying these barriers is the first step to overcoming them.
2. Diagnosing Symptoms of Stagnant Growth: Christine highlighted common symptoms of growth stagnation, such as relying on a small, engaged portion of your membership or hearing feedback like, “You’re too expensive.” Understanding these signals can help pinpoint where change is needed.
3. Strategic Solutions to Drive Growth: By addressing each barrier with tailored strategies, associations can turn obstacles into opportunities for sustainable growth. From refining your value proposition to rethinking member engagement, the solutions shared will help you steer your association toward success.

Dive Deeper: Explore Related Resources

To help you further address the barriers to growth, we’ve curated additional resources that align with the challenges discussed in the webinar. These materials will provide you with more insights and case studies on topics ranging from pricing strategy to digital transformation.

• Pricing Strategy:
  • Pricing Strategy Leadership
  • Case Study: Pricing Audit
• Member and Future Member Needs:
  • Executive Brief: Non-Member Research
  • Case Study: Creating a Value Proposition that Resonates
• Digital Strategy:
  • Digital Transformation Leadership
  • Case Study: Digital Transformation
• Strategic Planning for the Future:
  • Case Study: Using Research Strategically
  • Executive Brief: Professional Workforce Trends

Schedule Your Strategy Session

Ready to take the next step in overcoming your association’s growth barriers? Our team of experts at Halmyre is here to provide tailored advice and solutions designed specifically for your organization's needs.

Whether you're looking to refine your value proposition, optimize your pricing strategy, or embark on a digital transformation, we’re committed to helping you achieve sustained growth. By scheduling a strategy session, you’ll receive personalized insights and a clear action plan to move your association forward

Interested in learning more? Schedule your strategy session today with Christine and the Halmyre team and let us help you tackle your association’s growth challenges.