Author: Christine Saunders, CM
Latest Posts
Growth Strategy
Growth StrategyHow Can I Best Align Association Board Strategy with Members’ Needs and Expectations?
Aligning association board strategy with member needs requires moving beyond the Board Bubble through non-member research, a value proposition audit, and shifting focus from operational tasks to high-level governance.
Value Proposition Strategy
Value Proposition StrategyThe Halmyre Value Proposition Self-Check
Diagnose any misalignment holding your association back with our Value Proposition Self-Check.
Growth Strategy
Growth StrategyBeyond Short-Termism: Solving Wicked Problems with a Long-Term Vision
Discover how associations can break free from short-termism by adopting a 20-year vision to tackle complex, wicked problems and deliver meaningful value to their members.
Member Acquisition
Member AcquisitionValue-Based Digital Advertising Drives Growth and Community
The Canadian Veterinary Medical Association worked with Halmyre to execute a targeted paid advertising campaign that delivered exceptional results.
Branding Strategy
Branding StrategyCreating Clarity And Cohesion With Focused Digital Strategies And Processes
MFSA worked with Halmyre to develop a unified online presence.
Member & Non-member Research
Member & Non-member ResearchIgniting Engagement With Research and Communication to Move Compliance
Halmyre worked the College of Veterinarians of Ontario with to develop ideas and solutions for acting on the new regulations.
Growth Strategy
Growth StrategyAddressing Engineering’s “Wicked Problems”
The Ontario Society of Professional Engineers worked with Halmyre to develop a strategic plan.
Growth Strategy
Growth StrategyBuilding for the Future: A User-Focused Website Transformation
The Ontario Federation of Anglers and Hunters worked with Halmyre to complete a comprehensive website transformation.