Author: Christine Saunders, CM
How Can Associations Use AI To Enhance 'Human-Touch' Value?
Associations can overcome technical friction by using AI to augment, rather than replace, the high-touch interactions that drive member satisfaction and retention.
Why Is My Association Membership Declining? Four Barriers To Growth
The four primary barriers to growth include reductive pricing strategies, "Board Bubble" decision-making, outdated technology, and a reactive culture that lacks a long-term strategic vision.
How To Conduct A Value Proposition Audit For A Professional Or Industry Association
To conduct a value proposition audit, a professional or industry association must objectively answer four questions: Who do you serve? What do they want/need? Who else is competing for their attention? and What do you do uniquely better than anyone else?
What Is The Difference Between An Operational And A Strategic Association Vision?
The difference lies in the timeframe and the nature of the problems addressed. An operational vision is often reactive and short-term. A strategic vision is generational and focuses on complex long-term challenges.
How To Fix A Clunky Association Website To Improve Member Digital Experience
To fix a clunky association website, leadership must move away from piecewise software updates and adopt a holistic digital strategy. This begins with identifying "friction points" that lower the perception of value.
How Do I Handle Declining Trust In My Association And Profession?
To handle declining trust, associations must reposition themselves as neutral, peer-validated arbiters of expertise rather than top-down gatekeepers.
How Can I Increase Association Membership Value Without Lowering Dues?
To increase association membership value without lowering dues, shift from a reductive pricing mindset to an additive one.
How Can I Best Align Association Board Strategy with Members’ Needs and Expectations?
Aligning association board strategy with member needs requires moving beyond the Board Bubble through non-member research, a value proposition audit, and shifting focus from operational tasks to high-level governance.