Author: Christine Saunders, CM
Breaking the "Member Bubble": Why Your Association Needs an Outside-In Strategy
When strategy is driven solely by your most vocal "super-users," you risk ignoring the broader market and stalling growth. Learn how to pivot toward a more representative—and profitable—future.
Resilience Over Reaction: Pricing Strategies for Associations in Economic Downturns
To protect brand equity during downturns, associations should swap reductive discounting for additive value strategies like tiered access, installments, and bundled digital content.
Neutralizing the Room: How to Move Your Board’s Revenue Conversations from Emotion to Data
To shift association boards from emotional to data-informed revenue decisions, leaders must provide a Table for Conversation built on objective analysis.
From Transactional to Transformational: How to Fix a Sponsorship Program That Isn't Selling
To fix a sponsorship program that isn't selling, associations must transition from "checklist" models to ROI-based models that focus on business outcomes.
Beyond the Dues: A Strategic Framework for Association Pricing and Revenue
Revenue strategy is more than a budget exercise—align your board and members through a data-driven strategy that values mission over transactions.
Strengthening National Leadership in a Provincially-Regulated Profession
To strengthen the RVTTC’s national leadership and revenue growth, Halmyre implemented a three-year value proposition strategy that overhauled governance and membership categories.
Building Flexibility and Value to Serve a Professional Membership
Halmyre worked with the Canadian Bar Association to revitalize their engagement and revenue by transitioning their rigid, in-person event model into a flexible, data-driven hybrid pricing strategy.
Revitalizing Event Revenue Through Strategic Pricing
By moving beyond 'checklist' sponsorship kits and applying strategic pricing and an ROI-based approach, CFLA transformed its annual conference into an award-winning financial success.