Author: Christine Saunders, CM
How Do I Handle Declining Trust In My Association And Profession?
To handle declining trust, associations must reposition themselves as neutral, peer-validated arbiters of expertise rather than top-down gatekeepers.
How Can I Increase Association Membership Value Without Lowering Dues?
To increase association membership value without lowering dues, shift from a reductive pricing mindset to an additive one.
How Can I Best Align Association Board Strategy with Members’ Needs and Expectations?
Aligning association board strategy with member needs requires moving beyond the Board Bubble through non-member research, a value proposition audit, and shifting focus from operational tasks to high-level governance.
The Halmyre Value Proposition Self-Check
Diagnose any misalignment holding your association back with our Value Proposition Self-Check.
Beyond Short-Termism: Solving Wicked Problems with a Long-Term Vision
Discover how associations can break free from short-termism by adopting a 20-year vision to tackle complex, wicked problems and deliver meaningful value to their members.
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Value-Based Digital Advertising Drives Growth and Community
The Canadian Veterinary Medical Association worked with Halmyre to execute a targeted paid advertising campaign that delivered exceptional results.
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Creating Clarity And Cohesion With Focused Digital Strategies And Processes
MFSA worked with Halmyre to develop a unified online presence.
Igniting Engagement With Research and Communication to Move Compliance
Halmyre worked the College of Veterinarians of Ontario with to develop ideas and solutions for acting on the new regulations.