Author: Christine Saunders, CM
Latest Posts

Business Transformation
Business TransformationReclaiming the 20-Year Vision: Neighbourhood Pharmacies' Strategic Shift
Neighbourhood Pharmacies' strategic renewal ensures that the association can clearly differentiate its role and tackle the sector’s most significant problems while remaining adaptable to the needs of its members today.

Data Intelligence
Data IntelligenceUsing Data to Drive an Advocacy Agenda
The Ontario College of Family Physicians supports Ontario family doctors through education, research, and advocacy.

Association Strategy
Association StrategyBeyond the Buzz: AI & Strategic Planning Webinar Highlights
Key take-aways from the January 2025 Webinar on Artificial Intelligence and strategic planning, hosted by Halmyre and Event Garde

Customer Experience
Customer ExperienceGrowth through Customer Personas
The Ontario Society of Professional Engineers serves the rich diversity of Ontario's engineering community. Personas unified OSPE around the voice of its members.

Value Proposition
Value PropositionValue Proposition Vs Mission Statement: What's the Difference?
Discover the key differences between a value proposition vs. a mission statement and how they guide your association’s growth and engagement strategies.

Association Marketing
Association MarketingOvercoming the Four Most Common Barriers to Association Growth
Watch the recording of our webinar on overcoming the four most common barriers to association growth. Gain actionable insights and strategies.

Member Engagement
Member Engagement13 Member Engagement Ideas for Associations
Boost retention and growth with these 13 member engagement ideas. Discover strategies to increase participation and loyalty for association members.

Association Marketing
Association MarketingContent Marketing for Nonprofits & Associations: 10 Key Things to Know
Discover essential tips on content marketing for nonprofits and associations to boost engagement, attract members, and drive meaningful results.
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