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Experience, case studies, research and editorial content on strategic marketing for member-based non-profit organizations. 

Latest Posts

Revamp, Replace, or Right-Size: Webinar Recording and Highlights

Tech decisions shouldn’t be guesswork—but for many associations, they are. Should you overhaul your systems, tweak what you have, or scrap it and start fresh?

Breakthrough Member Growth Through Integrated Marketing Discipline

The Ontario Society of Professional Engineers worked with Halmyre to drive membership growth.

Digital Strategy Starts and Ends with People

The Canadian Rheumatology Association and Halmyre worked together to develop a digital roadmap and identify technology adoption recommendations.

OPBA Case Study

Funding the Future: OPBA Sponsorship Strategy Case Study

OPBA funded the modernization of its core educational offering through a strategic sponsorship and partnership offering.

Growth is a Journey: Focus Your Association's Future

Focus on your association's top two growth areas for sustainable success. Learn strategic prioritization with insights from Halmyre's Growth Series.

Navigating the AI Frontier: A Framework for Resilient Associations

Learn how associations can strategically integrate AI to enhance member value, streamline operations, and lead their industries using a three-part framework.

Benchmarking Generational Change in Engineering: OSPE Case Study

Discover how Halmyre helped OSPE understand and influence generational change in Ontario's engineering profession through strategic research and targeted campaigns.

AI and the Resilient Association: Webinar Recording and Highlights

Discover how associations can leverage AI for operational improvements, member engagement, and leadership with insights from the Halmyre + Betty webinar. Watch the full recording for key strategies.