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Experience, case studies, research and editorial content on strategic marketing for member-based non-profit organizations. 

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What is Brand Communication? A Path to Association Member Growth

Discover what is brand communication and its pivotal role in shaping perceptions and driving membership growth for the modern association.

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How to Transform Your Association's Member Engagement Strategy

Discover strategies to enhance member engagement in associations with Halmyre's insights on value proposition, branding, segmentation, and data analytics.

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What is Association Member Experience, and Why Does it Matter?

Discover the importance of optimizing member experience to enhance engagement, retention, and overall satisfaction to spark growth for your association.

Lemons to Lemonade Case Study

Lemons to Lemonade

From Lemons to Lemonade. Download Halmyre's OFAH case study today!

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How to Increase Customer Perceived Value for Your Association

Explore the concept of Customer Perceived Value, and learn how members evaluate benefits against costs when it comes to your association’s offering.

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How Much Should Your Association's Learning Management System Cost?

Unravel the factors influencing learning management system cost and discover tips for selecting the ideal LMS for your association's unique needs.

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Association Web Design: 5 Key Things to Keep in Mind

Explore key strategies for association web design, emphasizing member engagement, value proposition, and brand consistency for an impactful website.

Navigating the Next Crisis: Global Workforce Insights for Associations

Navigating the Next Crisis: Global Workforce Insights for Associations

Explore ongoing strategies to tackle global workforce challenges in associations. Watch our webinar for enduring insights and forward-looking solutions.