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Experience, case studies, research and editorial content on strategic marketing for member-based non-profit organizations. 

Latest Posts

Growth Through The Eyes Of Your Future Members

The insights of non-members are incredibly valuable for fueling association growth.

Stable Membership, Declining Revenue: A Trade Association Pricing and Revenue Audit

MTI worked with Halmyre to analyze their pricing and revenue.

Revamp, Replace, or Right-Size: Webinar Recording and Highlights

Tech decisions shouldn’t be guesswork—but for many associations, they are. Should you overhaul your systems, tweak what you have, or scrap it and start fresh?

Breakthrough Member Growth Through Integrated Marketing Discipline

The Ontario Society of Professional Engineers worked with Halmyre to drive membership growth.

Digital Strategy Starts and Ends with People

The Canadian Rheumatology Association and Halmyre worked together to develop a digital roadmap and identify technology adoption recommendations.

OPBA Case Study

Funding the Future: OPBA Sponsorship Strategy Case Study

OPBA funded the modernization of its core educational offering through a strategic sponsorship and partnership offering.

Growth is a Journey: Focus Your Association's Future

Focus on your association's top two growth areas for sustainable success. Learn strategic prioritization with insights from Halmyre's Growth Series.

Navigating the AI Frontier: A Framework for Resilient Associations

Learn how associations can strategically integrate AI to enhance member value, streamline operations, and lead their industries using a three-part framework.