---
title: "Pinpoint and Conquer the Barriers to Association Growth: Webinar Recording and Highlights"
description: Move beyond external chaos and finally diagnose the internal barriers holding your association back.
---

[Halmyre Thinking ](https://halmyre.com/blog)

# [Pinpoint and Conquer the Barriers to Association Growth: Webinar Recording and Highlights](https://halmyre.com/blog/pinpoint-and-conquer-the-barriers-to-association-growth-webinar-recording-and-highlights)

 Written by [Christine James, CAE](https://halmyre.com/blog/author/christine-james-cae) | Jan 29, 2026 6:54:13 PM

Are you ready to stop focusing on external chaos and finally diagnose the internal barriers holding your association back?  The webinar hosted on January 28, 2026, by [Halmyre](https://halmyre.com/what-we-do)'s Christine Saunders discussed common barriers to growth that associations face and how to conquer them. 

## Watch the Full Webinar

Click the image below to visit [thinking.halmyre.com,](https://thinking.halmyre.com/Play?pId=7a910de8-2137-4838-b632-d060624d0744) watch the webinar recording, and access the PowerPoint presentation (on therecording's "Resources" tab). 

## Key Insights from the Webinar

During the session, [Christine Saunders](https://www.linkedin.com/in/christinedsaunders/) discussed Halmyre's proven methodologies for driving association growth and introduced a powerful new resource: the [Association Growth Barriers Diagnostic Tool](https://info.halmyre.com/barriers-to-growth).

Key webinar takeaways:

- Associations often default to "**reductive pricing**" (discounts or fee waivers) when members complain about costs, but this undercuts the resources needed to provide value. Instead, implement **additive pricing strategies.**
- A common structural barrier is the "board bubble," where highly committed board members assume their needs represent the entire membership. Associations must use **objective research**—specifically, "voice of the future member" data—to mitigate bias and ensure that programs appeal to the broader market.
- Clunky, outdated technology acts as a "wind in your face," creating friction that can undermine even the best value propositions. Rather than avoiding the issue or reducing it to 'just' technology, associations should adopt a **transformation mindset**. Start with a **member experience audit** to identify pain points and ensure that digital tools make interacting with the association seamless and efficient.
- While the fast-moving world often pressures boards into short-term, three-year operational plans, associations are structurally built to solve "wicked," long-term problems. To stay relevant, leadership should ask: **"What do we need to solve today so that members 20 years from now aren't even thinking about this problem?"** This proactive approach positions the association as a non-transactional leader in its field, delivering value that is extremely difficult to replicate.
- Christine described Halmyre's six types of association growth, which can be unleashed by addressing the four barriers. To avoid fragmented efforts, associations should **pick only two of these six growth types** as priorities. Concentrating strategies on these two areas will generally create a "lift" across other categories as well.

## Want to Talk More?

Ready to take the next step in overcoming your association’s growth barriers? Our team of experts at [Halmyre](https://halmyre.com/meet-halmyre) is here to provide tailored advice and solutions designed specifically for your organization's needs.

Interested in learning more? [Schedule your strategy session](https://meetings.hubspot.com/csaunders3/e-introduction?__hstc=152395680.56886d7c65c4e9857f67aba972f38d71.1761054329717.1769616142521.1769624505892.74&__hssc=152395680.6.1769624505892&__hsfp=1b22226b3fcf685d64721dc9c44f7388&uuid=41c7cc1f-122c-4e59-bc07-8e53dc7fe6cd) today with Christine and the Halmyre team and let us help you tackle your association’s growth challenges.

[View full post](https://halmyre.com/blog/pinpoint-and-conquer-the-barriers-to-association-growth-webinar-recording-and-highlights)

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