Author: Christine James, CAE
Latest Posts

Association Strategy
Association StrategyRevamp, Replace, or Right-Size: Webinar Recording and Highlights
Tech decisions shouldn’t be guesswork—but for many associations, they are. Should you overhaul your systems, tweak what you have, or scrap it and start fresh?

Acquisition
AcquisitionBreakthrough Member Growth Through Integrated Marketing Discipline
The Ontario Society of Professional Engineers worked with Halmyre to drive membership growth.

Business Transformation
Business TransformationDigital Strategy Starts and Ends with People
The Canadian Rheumatology Association and Halmyre worked together to develop a digital roadmap and identify technology adoption recommendations.

Association Strategy
Association StrategyAI and the Resilient Association: Webinar Recording and Highlights
Discover how associations can leverage AI for operational improvements, member engagement, and leadership with insights from the Halmyre + Betty webinar. Watch the full recording for key strategies.

Business Transformation
Business TransformationGet to Know Halmyre: Our Services
Halmyre's growth strategy services support associations that are built to last.

Management Approach
Management ApproachBusiness Transformation
Business TransformationHalmyre's Unique Outside-In Methodology
Your association’s growth depends on strategy built to last. At Halmyre, we take an Outside-In approach to understand how your association is perceived and how to unlock long-term resilience.

Member Experience
Member ExperienceAuditing a Website Structure to Maximize Future Growth
Halmyre conducted a Marketing ROI Audit, resulting in alignment of TRREB’s independent accounts within one Google Analytics account, creating efficiencies and improved engagement.

Business Transformation
Business TransformationLevelling up its AMS will help this Industry Association Grow
Halmyre led HAC through a disciplined, objective, and unbiased AMS selection process.
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