Halmyre Thinking

Revitalizing Event Revenue Through Strategic Pricing

Written by Christine Saunders, CM | Feb 25, 2026 4:35:37 PM

The Canadian Finance and Leasing Association (CFLA) knew their annual conference had untapped potential, but their complex, "checklist-style" sponsorship kit was holding them back. 

Halmyre applied an ROI-focused strategy and strategic pricing, transforming their value proposition and growing sponsorship revenue substantially.

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