The Canadian Finance and Leasing Association (CFLA) knew their annual conference had untapped potential, but their complex, "checklist-style" sponsorship kit was holding them back.
Halmyre applied an ROI-focused strategy and strategic pricing, transforming their value proposition and growing sponsorship revenue substantially.
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Halmyre President Christine Saunders is a growth strategy consultant specializing in North American professional and trade associations. With over two decades of experience, Christine is a dynamic strategist, speaker, lead facilitator, and brand visionary known for her ability to challenge assumptions, ignite fresh perspectives, and deliver high-ROI growth strategies. Her education is in politics, ethics and philosophy.