The Ontario Association of Cemetery and Funeral Professionals (OACFP) was confronted by a sector-wide workforce crisis and evolving societal norms surrounding grief.
Halmyre conducted voice-of-member research, customized communication playbooks, and a non-dues revenue audit to proactively address external industry threats. This strategic alignment allowed OACFP to pivot toward proactive sector leadership, uncover key financial resources, and build a multi-year roadmap for long-term organizational resiliency.
Read the full case study to discover how value proposition strategy and targeted investments empowered OACFP to drive lasting impact across the bereavement sector.