The Ontario Association of Cemetery and Funeral Professionals (OACFP) was confronted by a sector-wide workforce crisis and evolving societal norms surrounding grief.
Halmyre conducted voice-of-member research, customized communication playbooks, and a non-dues revenue audit to proactively address external industry threats. This strategic alignment allowed OACFP to pivot toward proactive sector leadership, uncover key financial resources, and build a multi-year roadmap for long-term organizational resiliency.
Read the full case study to discover how value proposition strategy and targeted investments empowered OACFP to drive lasting impact across the bereavement sector.
Halmyre President Christine Saunders is a growth strategy consultant specializing in North American professional and trade associations. With over two decades of experience, Christine is a dynamic strategist, speaker, lead facilitator, and brand visionary known for her ability to challenge assumptions, ignite fresh perspectives, and deliver high-ROI growth strategies. Her education is in politics, ethics and philosophy.