In an era where professional relevance is the ultimate currency, associations can no longer afford to treat their education departments as isolated revenue streams. This session explores how to bake high-value learning directly into your brand's DNA. By adopting a 'Learning-First' model, you stop selling individual courses and start providing a comprehensive educational service that makes your association indispensable to your members’ careers.
Join Christine Saunders (President, Halmyre) and AJ Sallis (Intuto) for a conversational deep dive into the "Learning-First" growth model. Moderated by Jay Daughtry, this session will show you how to stop "pushing products" and start delivering "Education as a Service" (EaaS).
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