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Tailored solutions to strengthen your association’s value proposition and drive member engagement
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Why Your Association Needs a Strong Value Proposition

Are you struggling to attract and retain members who truly resonate with your organization's mission? Today's associations face unprecedented challenges. Member engagement is often stagnant or declining, non-dues revenue can be difficult to grow, and the pressure to maximize the return on limited budgets is ever-present.

At Halmyre, we understand these challenges. Our Value Proposition Program is designed to help you stay ahead by ensuring your value proposition resonates with your members and drives sustainable growth.

Watch this brief video where Christine Saunders, Halmyre’s President, explains the critical role of a value proposition for nonprofit organizations and how it drives long-term growth.

We'll Help You Deliver Impactful Member Value That: 

Strengthens Member Engagement

Ensure your value proposition is aligned with what your members value most.

Increases Dues and Non-Dues Revenue

Unlock new opportunities for growth and revenue generation.

Differentiates Your Association

Stand out in a competitive market with a unique and compelling value proposition.

Empowers You to Gain Actionable Insights

Receive a customized roadmap that prioritizes actions to enhance your value proposition.

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The Cost of a Weak Value Proposition

A clear and compelling value proposition is crucial for your association's success. Without it, your organization may face significant setbacks:
  • 60% of non-profits without a strong value proposition report missing out on revenue due to ineffective pricing strategies.
  • Organizations with weak value propositions are 48% more likely to leave money on the table because potential members may not see the value in joining, leading to lost revenue.
  • Non-profits without a clear value proposition are less likely to expect growth in member engagement: 91% of those with a solid value proposition expect increased customer engagement next year, while organizations without one remain stagnant.
Your value proposition is also critical for internal decision-making. Non-profits that lack a strong value proposition risk falling behind in a dynamic environment, losing out on key opportunities to differentiate their offerings and drive growth.


Don’t let an unclear value proposition hold your association back. Take action today to strengthen your foundation for growth.
Pie chart showing 54% of non-profits have an aligned value proposition, while 46% either lack one or are in the process of creating one.

How Our Value Proposition Program Works

Our Value Proposition Program is a comprehensive process designed to assess, enhance, and implement a value proposition that drives growth for your association. Here’s how it works:

Value Prop Audit

Value Proposition Audit

Halmyre’s flagship service - our Value Proposition Audit - will help your association unpack, organize, and prioritize the issues and opportunities impacting your organization’s strategy and planning.

We’ll provide the guidance you need on where to focus your investments and where to drive increased value to your members.

Spark Growth Roadmap

Customized Spark Growth Roadmap & Strategy

Take your Value Proposition Strategy to the next level with member interviews, facilitated workshops, the development of a unique Value Proposition and a three-year strategy with detailed tactics and metrics to measure success.

Set your association apart from the competition by identifying your members’ needs and desires, and then creating - and communicating - the perfect value proposition to your audience. We'll help you create a roadmap for success.

Implementation Support

Implementation Support

With your roadmap in place and a prioritized action plan that’s specifically tailored to ensure your association achieves its goals, your Value Proposition Strategy is well underway.

But we don’t stop there. We offer ongoing guidance and support to ensure the successful execution of your Value Proposition roadmap.

Continuous Improvement

Continuous Improvement

Member value forms the foundation of your revenue and marketing strategy. To ensure these things deliver a return on investment to your association, data is critical.

Our team will help you create customized dashboards that provide real-time insights into key metrics such as membership growth, revenue trends, customer satisfaction, and marketing performance. These dashboards enable you to make data-driven decisions and identify areas for continual improvement.

Why Choose Halmyre? 

Proven Expertise 

The Halmyre team has a track record of success in helping associations achieve their goals.

Customized Solutions

We tailor our approach to help you build a value proposition and offer that’s right for your members.

Data-Driven Insights

Our strategies are based on data and analytics, ensuring we help you deliver what your members want.

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Learn About Our Successes

Success is when we help our clients spark growth.

RVTTC

Registered Veterinary
Technologists and Technicians of Canada

Strengthening national leadership in a provincially-regulated profession.

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OSPE Case Study_02

Ontario Society of Professional Engineers

Building a value proposition to serve members better.

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Psychologists Association of Alberta

Psychologists’ Association of Alberta

Guiding the planning process and driving insight for member engagement.

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Explore More Resources

Dive deeper into the importance of a strong value proposition with these resources. 

 

Ready to Elevate Your Value Proposition?

Our Value Proposition offers a strategic approach to growth and member engagement. Schedule your strategy session today to get started.

Schedule Your Strategy Session