How we do it | Halmyre

A Comprehensive Approach to Association Growth

Halmyre’s approach goes beyond traditional consulting. We don’t just get inside your association and try to solve your issues, we take an ‘outside-in’ approach to learn how our association is viewed by both existing and potential customers.

We focus on building strong growth foundations by aligning with your association's unique goals, understanding your challenges, and leveraging data-driven strategies that create impactful change.

Here’s how we help you strengthen your organization for a sustainable future:

Data-driven strategies grounded in extensive market research.
Customized solutions that align with your association’s mission and ensure you have a
value proposition that resonates.
Long-term growth plans that are designed to meet the needs of your your future
members to support generational resiliency.

Halmyre’s Innovative Five-Step Outside-In Methodology

1. Aligning to Client Goals

Our unique process begins with a collaborative kick-off meeting with your core team and stakeholders to clarify your association’s goals and challenges. During this phase, we work to fully understand your vision for the future, specific obstacles, and past efforts. This step is
essential in setting a clear, aligned path forward, grounded in your association’s strategic objectives.

2. Inside-Out Perspective

Next, we dive into an internal review, examining your data, analytics, and existing reports. We engage with key internal stakeholders to gain a clear view of your current situation, aligning it with Halmyre’s growth solutions. This phase reveals unique strengths, areas for growth, and challenges that can be transformed into opportunities.

3. Outside-In Perspective

Next up, is our most unique step. We bring external insights into the core of your strategy, getting you outside your ‘bubble’ to see growth opportunities from new perspectives. Looking at your association through the eyes of your members and future members is critical to understanding how you are perceived, and what needs to be done to achieve growth. Through market research, partner conversations, workshops, and focus groups, we assess external perceptions and competitive landscapes. This step draws on Halmyre’s expertise to discover tailored growth opportunities, informed by market needs and future trends.

4. Growth Solutions

Using all of the gathered insights from the previous steps, we craft customized solutions to meet your association’s goals. These solutions are backed by evidence and ROI models that demonstrate their potential impact on your association. Through a collaborative feedback process, we refine each recommendation, resulting in a set of actionable next steps that align with your long-term growth objectives.

5. Implementation and Change Management

Successful implementation is key to realizing growth. We present our findings and recommendations to your staff, board, and key stakeholders, guiding your organization through strategic change. Our support often includes workshops, empathy mapping, knowledge translation, and ongoing strategic projects to foster seamless adoption of new growth strategies and ensure long-term success.