Association Growth Strategy

Professional Associations

We partner with professional associations to define their value propositions, amplify engagement, and build growth strategies that resonate with current and future members.

Professional associations fight for attention and have more competition than ever for education, upskilling and community building.

Halmyre helps associations overcome the four common barriers to growth. A strong and focused value proposition will get the strength, ROI for your investments and member engagement your quality programs deserve.

Trade Associations

Trade associations face unique challenges including long-standing, complex stakeholder relationships, industry consolidation and high-stakes member retention.

Halmyre specializes in the unique complexities of your association. From boosting your “market-making” abilities, to re-aligning pricing and revenue with your membership categories and increasing influence over stakeholders. Halmyre’s ‘Outside-In’ approach will ensure long-term viability and impact for your industry.

Every Industry, Vertical, and Niche

With a track record of more than 110 clients over 11 years, we’ve worked in almost every association situation:

Small, medium and large
Industry, trade, and Federation
Regional, national and international
Growing and stuck
A range of professionals and lifestyle organizations
Highly regulated and less formal groups.

Our common denominator is to deliver a strong, future-oriented value proposition that resonates with members.

Your solutions will be tailored to your specific situation. Our unique outside-in methodology guarantees that we help you see your solutions through the eyes of your members and the marketplace they are in.

But we also specialize in specific professional verticals

Veterinary Medicine

The veterinary field faces significant change from both industry and societal forces. We help associations and regulators in veterinary medicine strengthen their value propositions, help organizations clarify relationships within the industry as partners, stakeholders and influencers, and build future-oriented organizations that members can rely on to guide them through the industry shifts impacting their commitment to care and quality.

Pharmacy

Associations and regulators in the pharmacy sector rely on Halmyre to navigate fast-evolving landscapes, including the rise of online and borderless services, expanding roles in front-line primary care, and shifting consumer expectations leading to burnout and moral distress. We develop tailored growth strategies that empower these organizations to lead in member satisfaction and industry resilience.

Engineering & STEM

Engineering and other science-based associations operate within a context of misinformation, declining institutional trust, and polarization. These organizations collaborate with Halmyre to bolster their core offerings, strengthen the case for modern licensure models, address the challenges of shifting specializations and professional realities, and attract the next generation of members. Our growth strategies assist science-based associations in enhancing their value to both established and future members.

Medicine & Healthcare

Medical and Healthcare associations face ongoing industry and societal shifts that demand resilience and foresight. Healthcare professionals look to their associations to support the delivery of excellence in patient care while promoting personal wellness despite workforce shortages, high patient demands, and tremendous workloads. We assist these organizations in identifying the most meaningful supports for members while delivering consistent, valuable experiences.

In the Words of our Clients

No one can represent Halmyre's impact and approach better than our clients. Here are just a few things that our clients have to say about our work.

We had a strategy but growth only started once we dug into root issues on our value proposition with Halmyre. Since then we've been moving from strength to strength.

Baijul Shukla

Vice President, Member Experience & Corporate Strategy, Ontario Society of Professional Engineers

We came out of our work with Halmyre with a much better understanding of who our membership base is, and how to tailor our services and brand to better engage them. This work together has contributed to our strong growth in the last three years.

Read our Case Study on this project.

Michael Rothe

President & CEO, CFLA

"Best hour I've spent on strategy, ever. Halmyre helped us refocus on growth at this critical time."

Tracy Blyth, CAE

President, Tracy Blyth Association Management, with the CIO Association of Canada

"The team at Halmyre designed a pricing model for our virtual event that perfectly aligned with our objectives — it was smart, strategic work."

Donna Oser, CAE

President & CEO, Michigan Society of Association Executives

"Halmyre’s digital roadmap set a new direction for the Canadian Rheumatology Association. But more than that, it considered the human element of technology change, ensuring we had tools and a change management framework to bring our team along. The insights helped us understand that we were changing more than technology. It supported the growth of our organization."

Virginia Hopkins

Manager, Innovation & Research, Canadian Rheumatology Association

"Our event sponsorship revenue has doubled over previous years — and we've just started! Halmyre's review of our sponsorship pricing gave us the analysis, confidence and know-how to go to market and grow the value of our event for all involved."

Rozalyn Werner-Arcé, CAE

Executive Director, Ontario Public Buyers Association

"[The Value Proposition Audit] was a far more in-depth review than I had expected, with particular value for us. I very much appreciate this!

Dr. Judi Malone

CEO, Psychologists' Association of Alberta

What We Do

Here at Halmyre, our mantra is partnering with associations to drive growth and build strong, future-focused organizations.
We specialize in strategies that go beyond the typical marketing approach, creating customized solutions that address the unique challenges associations face (both right now, and in the future). Our work is centered on helping organizations build strategies and programs that resonate with both current members and future ones. From helping you build a solid value proposition to developing targeted growth strategies, we offer a comprehensive approach designed to spark sustainable growth for your organization.