Growth Through The Eyes Of Your Future Members

The insights of non-members are incredibly valuable for fueling association growth, yet research to capture their voice remains chronically underfunded and underused.
Our executive brief, Growth Through The Eyes Of Your Future Members, explains how three healthcare associations successfully leveraged non-member insights to drive growth and overcome common challenges.
About Christine James, CAE
Christine James is a Certified Association Executive with over 20 years of leadership experience in the not-for-profit sector. Christine joined Halmyre in January 2022. As Head of Content, Christine leads Halmyre's Thought Leadership portfolio, sharing Halmyre's unique brand of thinking through speaking, web, social, and other content opportunities.
Related Thinking
Association Marketing
Association MarketingNavigating the Next Crisis: Global Workforce Insights for Associations
Customer Experience
Customer ExperienceHow to Use Customer Experience Insights to Satisfy Association Members
Brand & Communications
Brand & CommunicationsBuilding a Better Brand to Engage Members