Custom Tool For
North Carolina Nurses Association
Strategic Insurance Policy
Membership Acquisition Economics
Unit Economics: LTV vs. CAC
ROI: Your Insurance Policy
Lifetime Value (LTV) and Cost of Acquisition (CAC) are the definitive metrics of membership sustainability. A healthy LTV:CAC ratio for associations typically targets 3.0x or higher.
Member LTV
$1,100
5-Year Gross Value
Blended CAC
$0
Cost per Join
Efficiency Ratio
0.0x
LTV : CAC
Growth Engine: 2021-2029
The Turnaround: From 7% Decline to Sustainable Growth
Year 1: Turnaround
0
Net Position Change
Year 2: Recover
0
Net Position Change
Year 3: Accelerate
0
Net Position Change
"The precision of Phase 1 pays for the execution of Year 3."
By moving conversion from guesswork to precision, NCNA improves the yield on its visibility by approximately 0%.
2026 Deep Dive: Managing the Pivot
Phase 1: The Turnaround Reality
Why are we still in a decline in Year 1?
Growth is a lagging indicator. NCNA is currently feeling the weight of a 7% downward trend that began in 2021. In Year 1, our primary goal is "Turnaround" — offsetting the "Leaky Bucket" effect with a high-precision acquisition engine.
The Partial-Year Effect:
We assume acquisition efforts in 2026 reflect a partial year. The engine won't be fully in-market until mid-year.
Leadership Expectations:
Stopping the decline is a prerequisite for growth. Year 1 is about Verifying the Value Equation.
Revenue starts to stabilize as high-conversion new members begin to offset older, unengaged churn.
"Sustainable growth is the result of strategic insurance protecting the marketing budget from the very first dollar spent."
Strategic Planning & Assumptions Guide
1. Market Visibility & Benchmarks
We use a benchmark of $0.025 per impression for the NC nursing demographic. We assume 75% of your annual marketing budget is deployed into media acquisition, while 25% is reserved for creative services.
2. LTV & Retention
We assume a 5-year minimum stay. Member Journey Mapping ensures the onboarding journey is optimized to exceed the "Value Equation."
3. The Precision Multiplier
Strategy moves conversion from baseline guesswork to precision. Without strategy, a significant portion of budget goes to the wrong message.
Leadership Planning Insight:
View Halmyre's strategy as risk mitigation and a boosting multiplier — ensuring that when NCNA buys its 2.3M annual impressions, they convert at the highest possible efficiency.