Overwhelmed by AI and looking for a place to start for your association? The webinar hosted on March 19, 2025 by Halmyre and Betty provided a framework for associations implementing AI for:
- Organizational resilience and efficiency
- Member engagement
- Leading by example to support members undergoing their own AI transformations.
If you missed the live session or want to revisit the key takeaways, you can watch the full webinar recording below.
Watch the Full Webinar
Click on the image below to go to thinking.halmyre.com and view the webinar recording. You'll be prompted to log in to Halmyre's video platform. If you don't already have a login this is free and easy to set up using the on-screen prompts, and access to the webinars is free.
Key Insights from the Webinar
During the session, Christine Saunders and Johanna Byrne shared case studies from their own business experiences as "AI first" organizations and through client Case Studies.
Key takeaways:
- The three-part AI framework for associations presented in the webinar focused on operational/workforce improvements, enhanced member value, and leadership in AI adoption. This framework provides a structured approach for associations to navigate and implement AI, and to identify ways to get started.
- Start AI implementation with internal processes and readily available enterprise tools before external applications. This allows for internal learning, addressing staff resistance through change management, and developing an internal AI acceptable use policy.
- AI can significantly enhance member value, as demonstrated by the MSTA case study where Betty and Prop Fuel were used to create a successful and highly engaging advocacy campaign. This showcased how AI can personalize member outreach and simplify engagement in key association activities.
- AI is a tool to augment, not replace, human roles within associations. While AI can improve efficiency and automate tasks, human oversight remains crucial for managing data, brand representation, and ensuring effective outcomes. Embracing AI allows staff to grow alongside these tools and become more impactful.
- Continuous learning and a focused implementation strategy - not perfection - should be your goal. Start with a clear purpose and measurable goals. Pick your pool and dive in, focusing on specific areas rather than trying to tackle everything at once, and understand that the AI landscape is rapidly evolving, requiring ongoing experimentation. Halmyre's Hally AI tool was provided as an example.
Want to Talk More?
Is your association effectively leveraging AI for growth and engagement? The teams of experts at Halmyre and Betty are leading the way in strategy consulting that incorporates AI. We can help your association deliver more, faster and better.
Are you looking for AI-driven member engagement technologies? Talk to Johanna (Gundlach) Byrne or book a demo.
Does your association need a value proposition strategy, member research, or pricing strategies that leverage AI for maximum effect? Book a strategy session with Christine Saunders.
