Building for the Future: A User-Focused Website Transformation

OFAH's outdated website was holding the organization back, unable to support its growth aspirations or new initiatives.
OFAH undertook a comprehensive website transformation, building on organizational strategic goals and extensive audience insights data, to create a better online experience for users.

About Christine Saunders, CM
Halmyre President Christine Saunders is a marketing consultant specializing in North American professional and trade associations. With over two decades of experience, Christine is a dynamic strategist, speaker, lead facilitator, and brand visionary known for her ability to challenge assumptions, ignite fresh perspectives, and deliver high-ROI growth strategies. Her education is in politics, ethics and philosophy, and she is a proud Maritimer despite living in Upper Canada today.
Related Thinking
Value Proposition
Value PropositionBuilding a Better Value Proposition to Serve Members Better
Customer Value
Customer ValueHow to Increase Customer Perceived Value for Your Association
Value Proposition
Value PropositionHow to Create a Differentiated Value Proposition for Your Association