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Value Proposition Strategy Value Proposition Strategy

Building a Better Value Proposition to Serve Members Better

Christine James, CAE
Building a Better Value Proposition to Serve Members Better

OSPE's team recognized that something wasn't adding up - their hard work was not resulting in the growth they expected.

Halmyre led the development of a complete value proposition strategy. The project comprehensively engaged members and stakeholders, assessed OSPE’s concerns and opportunities, and provided a three-year roadmap for building strength for the association’s members.

Download the case study.
Christine James, CAE
About Christine James, CAE
Christine James is a Certified Association Executive with over 20 years of leadership experience in the not-for-profit sector. Christine joined Halmyre in January 2022. As Head of Content, Christine leads Halmyre's Thought Leadership portfolio, sharing Halmyre's unique brand of thinking through speaking, web, social, and other content opportunities.
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