Halmyre Thinking: Pricing & Revenue Strategy
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Stable Membership, Declining Revenue: A Trade Association Pricing and Revenue Audit
MTI worked with Halmyre to analyze their pricing and revenue.
Funding the Future: OPBA Sponsorship Strategy Case Study
OPBA funded the modernization of its core educational offering through a strategic sponsorship and partnership offering.
Pricing Strategies During Economic Downturns
Association strategies for a recession. One of our most popular papers, pricing and value strategies that will help as we head into what looks like not so easy times.
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Maximize Your Revenue Through Smart Pricing Strategies
Settling on a pricing approach for your association requires in-depth understanding of pricing as a specialty of marketing and a solid grasp of the factors affecting your business landscape, including market research, competition, costs and brand perceptions.
Build a Business Case for a Career Centre
Improve Your Association's Career Centre: How to Build a Business Case
Three Steps to Make Your Revenue Resilient
To study your audiences wants and needs, you can apply the qualitative and observational aspects of ethnography to capture important nuances in why your audiences may or may not like a new service you are delivering or to discover ways to optimize existing revenue streams. The final aspect that you need to revisit regularly to identify new opportunities and keep your revenue competitive is customer experience design (CX).
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Free Yourself from the 4 Traps of Non-Dues Revenue Development
If you approach your service delivery like everyone else, without considering your audiences wants and needs, it shows that you havent listened to them and youre not concerned about finding them the right solutions. Its time to accept that the service must be unique to your market (your members) for it to succeed in driving the revenue you expect.
How Do You Best Measure Engagement?
By placing renewal speed on the membership dashboard, an organizations senior management team will be able to review and validate standard member satisfaction metrics (e.g., Net Promoter Score or NPS) with a holistic behavioural measure of engagement.