On July 11, 2024, in collaboration with Association Forum, Halmyre’s Christine Saunders will present a perennial favourite topic: Pricing Strategies for Associations. The session will explore many important considerations when making pricing strategy decisions, including:
• The importance of starting with a clear, well-understood value proposition
• Striking the right balance of the three T’s: time, talent, treasure that make up the price that association members pay.
• why basic discounting is risky in the long term and why it can undermine the value equation and erode brand equity
This program may be applied for 1 credit toward your CAE application or renewal professional development requirements.
For more information and to register visit Association Forum.
