Association Digital Marketing

Struggling With Marketing? We’ve Got You Covered

Are you facing marketing challenges such as a low return on investment, wasted time on ineffective tactics, or struggling to engage your members meaningfully? Halmyre has the expertise and solutions to ensure you overcome these obstacles and achieve your association goals.

From our marketing audit, marketing strategy and member retention and acquisition solutions, we’ll help your association:

Increase Membership: Attract new members and retain existing ones through targeted campaigns.
Enhance Engagement: Foster deeper connections with your members through personalized content and experiences.
Maximize ROI: Optimize your marketing spend, through data and insights, to achieve measurable results.

Halmyre's Digital Marketing Solutions

Marketing Audit

Interested in where - and in what order - your association should invest its marketing dollars for the greatest impact? Our innovative Marketing Audit is designed to help you understand the effectiveness of your marketing campaigns and identify areas for improvement.

By providing a comprehensive review and analysis of your marketing context, our team of marketing experts can unpack, organize and prioritize the issues and opportunities impacting your marketing operations (for better or for worse). Once we know what’s working well and what isn’t, our team is perfectly set up to help you move into developing an impactful association marketing strategy.

Marketing & Strategy

It’s time to create your association’s roadmap for growth! With the insights gained from your Marketing Audit, we can create a tailored plan that aligns your marketing efforts with your association's goals.

This comprehensive strategy outlines your target audience (your buyer personas), develops compelling messaging for your brand, and establishes a clear roadmap to execute your marketing strategy. We'll give you recommendations, prioritizations and next steps for a multi-year strategy, and back each marketing effort up with KPIs.

Marketing ROI Audit

Implementing association marketing is one thing, but backing that up with data is another. You don’t want to just “do marketing” for the sake of it. You want to make sure it works, and ensure it’s driving revenue, new members and member retention for your association.

With our Marketing ROI Audit, we’ll reveal what’s working, what’s not, and how you can better spend your marketing dollars. Our audit options include a retrospective analysis of past campaigns to learn from successes and failures, as well as a real-time assessment of ongoing campaigns to optimize performance. By understanding your marketing ROI, you can make data-driven decisions and allocate your resources more effectively.

Member Retention and Acquisition

Halmyre's marketing campaigns are always member-centric. That means our primary focus is on acquisition, retention, and win-back campaigns that resonate with your members and spark true growth for your association.

We understand that building strong relationships with your members is essential for long-term success. Our strategies - whether it be content marketing, member communication, paid marketing or organic social campaigns - focus on creating a positive and engaging experience that fosters loyalty and encourages membership growth.

Halmyre and Association Forum Present: Pricing Strategies for Associations

On July 11, 2024, in collaboration with Association Forum, Halmyre’s Christine Saunders will present a perennial
favourite topic: Pricing Strategies for Associations.

Halmyre and OSPE Take a Look in the Mirror at ASAE 2024 Annual Meeting

Halmyre’s Christine Saunders and the Ontario Society of Professional Engineers’ (OSPE) Baijul Shukla will present “The Mirror Strategy: How to Earn True Member Engagement” at the ASAE Annual Meeting & Exposition.

Halmyre and OFAH Present on Digital Transformation at ASAE MM&C 2024

This case study will be the focus of a talk co-presented by Halmyre's Christine Saunders and OFAH's Matt DeMille at the upcoming ASAE MM&C Conference 2024.