Halmyre's Ursula Green, VP, CXO and Tim Atkinson, ED from New York State Veterinary Medical Society present at the Empire State Society of Association Executives (ESSAE) 2023 Annual Conference & Tradeshow.
Ursula Green, VP, CXO and Tim Atkinson, present "Driving growth - Value Prop Strategy is the Foundation. A Member Case Study" at the ESSAE 2023.
Co-speakers use a real time case study that used a progressive, foundational approach by creating a value proposition strategy, focused member personas and brand & member engagement strategies that resulted in a new website. A "measure twice, cut once" approach was used to support the Executive Director in his “DIY” web project that has signaled change to members and growth for the organization.
