Halmyre is a co-speaker at the 2023 Empire State Society of Association Executives (ESSAE)
Halmyre's Ursula Green, VP, CXO and Tim Atkinson, ED from New York State Veterinary Medical Society present at the Empire State Society of Association Executives (ESSAE) 2023 Annual Conference & Tradeshow.
Ursula Green, VP, CXO and Tim Atkinson, present "Driving growth - Value Prop Strategy is the Foundation. A Member Case Study" at the ESSAE 2023.
Co-speakers use a real time case study that used a progressive, foundational approach by creating a value proposition strategy, focused member personas and brand & member engagement strategies that resulted in a new website. A "measure twice, cut once" approach was used to support the Executive Director in his “DIY” web project that has signaled change to members and growth for the organization.