One of the most valuable sources of insight to drive association growth is the voice of the non-member. Yet research to gather their voices is chronically underfunded and under-used.
On June 26, 2024 at 12 noon ET, Halmyre’s Christine Saunders, Diane Webb of the Nebraska Pharmacists Association and Michael Grant of the Canadian Society of Medical Laboratory Science connected to discuss how their associations overcame obstacles to non-member research and opened a treasure trove of actionable insights for their associations.
View this webinar recording here.
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