Addressing Engineering’s “Wicked Problems”

OSPE embarked on a strategic refresh to tackle the complex, long-term challenges facing the engineering profession. OSPE needed a strategy to unite its board, staff, and members to tackle engineering’s “wicked problems.”
Working together, Halmyre and OSPE created a strategic plan focused on alignment and long-term impact.

About Christine Saunders, CM
Halmyre President Christine Saunders is a marketing consultant specializing in North American professional and trade associations. With over two decades of experience, Christine is a dynamic strategist, speaker, lead facilitator, and brand visionary known for her ability to challenge assumptions, ignite fresh perspectives, and deliver high-ROI growth strategies. Her education is in politics, ethics and philosophy, and she is a proud Maritimer despite living in Upper Canada today.
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