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Benchmarking Generational Change in Engineering: OSPE Case Study

Christine Saunders, CM
Benchmarking Generational Change in Engineering: OSPE Case Study

In representing the entire engineering community in Ontario, OSPE needed to better understand what was motivating engineering graduates to pursue their licensure or other engineering specialties of professional focus.

Following detailed qualitative and quantitative research, OSPE's benchmarking report and related campaigns strengthened the association's position in speaking with and for the engineering community of Ontario and addressing the future needs of the profession.

Read the Case Study describing Halmyre's approach to building influence and supporting generational change for OSPE and the province's engineers of the future.
Christine Saunders, CM
About Christine Saunders, CM
Halmyre President Christine Saunders is a marketing consultant specializing in North American professional and trade associations. With over two decades of experience, Christine is a dynamic strategist, speaker, lead facilitator, and brand visionary known for her ability to challenge assumptions, ignite fresh perspectives, and deliver high-ROI growth strategies. Her education is in politics, ethics and philosophy, and she is a proud Maritimer despite living in Upper Canada today.
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