Halmyre Thinking: Pricing & Revenue Strategy
Resilience Over Reaction: Pricing Strategies for Associations in Economic Downturns
To protect brand equity during downturns, associations should swap reductive discounting for additive value strategies like tiered access, installments, and bundled digital content.
Neutralizing the Room: How to Move Your Board’s Revenue Conversations from Emotion to Data
To shift association boards from emotional to data-informed revenue decisions, leaders must provide a Table for Conversation built on objective analysis.
From Transactional to Transformational: How to Fix a Sponsorship Program That Isn't Selling
To fix a sponsorship program that isn't selling, associations must transition from "checklist" models to ROI-based models that focus on business outcomes.
Beyond the Dues: A Strategic Framework for Association Pricing and Revenue
Revenue strategy is more than a budget exercise—align your board and members through a data-driven strategy that values mission over transactions.
Building Flexibility and Value to Serve a Professional Membership
Halmyre worked with the Canadian Bar Association to revitalize their engagement and revenue by transitioning their rigid, in-person event model into a flexible, data-driven hybrid pricing strategy.
Revitalizing Event Revenue Through Strategic Pricing
By moving beyond 'checklist' sponsorship kits and applying strategic pricing and an ROI-based approach, CFLA transformed its annual conference into an award-winning financial success.
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Stable Membership, Declining Revenue: A Trade Association Pricing and Revenue Audit
MTI worked with Halmyre to analyze their pricing and revenue.
Funding the Future: OPBA Sponsorship Strategy Case Study
OPBA funded the modernization of its core educational offering through a strategic sponsorship and partnership offering.