Halmyre Thinking: Data Intelligence
Business Intelligence Vs. Data Analytics: Comparison for Associations
Discover the differences between business intelligence vs. data analytics and how associations can use them to improve their growth strategy.
Data Intelligence: Turn Association Marketing Into an ROI Centre
Discover 5 ways to turn your association marketing strategy into an ROI centre. Learn how you can better achieve objectives and increase awareness.
Insights into Your Members’ Emotions and Behaviours
Shift from analytically stuck to analytically driven and turn your marketing into an ROI centre… here’s how:
Webinar: Future-Proof Your Association with Value Management
On demand webinar for associations on the powerful combination of value proposition strategy and analytics insights.
Making the Switch: Everything You Need to Know about GA4
GA360 Universal Analytics will be replaced by October 1, 2023. Google Analytics 4 is designed with privacy at its core to provide a better experience for both GA4 customers and their end users. Event-based: Universal Analytics is session-based, while GA4 is event-based.
Leverage Your Association's Data to Drive Membership Growth
This whitepaper is a guide to managing and monitoring the health of your associations membership. Even if you already have an intuitive grasp of the fitness of your membership, this discussion will provide a better understanding of key metrics that indicate your members commitment and loyalty to your organization. This guide also discusses issues that can undermine membership management performance and erode the impact of marketing efforts.
Getting the Data Insights You Need to Make an Impact
Data intelligence is a critical component in conducting just about any business in today’s world. Through interactions with our clients across industries and in various vertical markets, Halmyre’s team of consultants have found that organizations that have had long-term success are always focused on their numbers – monitoring, understanding, optimizing.
Annual Planning for Marketing: Part 1 – Get the Facts
Many organizations dont know how to pull or present data in meaningful ways to produce insights-driven action. With these two common types of data at your fingertips, you will be armed with the right tools to assess and plan for your next fiscal budget with confidence.