Skip to content
Back to Halmyre Thinking
Growth Strategy Growth Strategy

Levelling up its AMS will help this Industry Association Grow

Christine James, CAE
Levelling up its AMS will help this Industry Association Grow

The Hotel Association of Canada supports the hotel and lodging industry,
bringing legislative solutions to industry challenges and enabling this
critical sector to thrive.

With only a homegrown database, tracking HAC's complex contacts and information in spreadsheets was time-consuming and inefficient. A timely grant provided financial support but created a very tight timeline for this small, busy team to manage the complex, high-stakes task of selecting an association management software (AMS) vendor. 

Read the Case Study describing Halmyre's neutral, efficient selection process.
Christine James, CAE
About Christine James, CAE
Christine James is a Certified Association Executive with over 20 years of leadership experience in the not-for-profit sector. Christine joined Halmyre in January 2022. As Head of Content, Christine leads Halmyre's Thought Leadership portfolio, sharing Halmyre's unique brand of thinking through speaking, web, social, and other content opportunities.
Email Linkedin

Related Thinking

Growth Strategy

Growth Strategy

Halmyre's Unique Outside-In Methodology

Data Intelligence

Data Intelligence

Analytics vs. Business Intelligence - What's the Difference?

Growth Strategy

Growth Strategy

Revamp, Replace, or Right-Size: Webinar Recording and Highlights