Author: Ursula Green, CM (2)
Latest Posts

Value
ValueRefocusing the Value Proposition of a 150-Year-Old Association with “Outside-In” Thinking
Refocusing the Value Proposition of a 150-Year-Old Association with “Outside-In” Thinking

Data Intelligence
Data IntelligenceAnnual Planning for Marketing: Part 1 – Get the Facts
Many organizations dont know how to pull or present data in meaningful ways to produce insights-driven action. With these two common types of data at your fingertips, you will be armed with the right tools to assess and plan for your next fiscal budget with confidence.

Brand & Communications
Brand & CommunicationsGoogle Grants for Good Causes
The internet behemoth has a program known as Google Ad Grants that offers eligible charitable organizations up to $10,000 of credit each month for search engine marketing (SEM) ads on the Googles AdWords network. The Google Ad Grant program is a huge opportunity for eligible charitable organizations of any size, from small local start-ups to established national organizations.
Browse by Topic
- All Topics
- Association Marketing
- Management Approach
- Brand & Communications
- Data Intelligence
- Business Transformation
- Revenue & ROI
- Association Strategy
- Value
- Member Engagement
- Value Proposition
- Customer Experience
- Acquisition
- Customers
- Learning
- Member Experience
- Customer Value