Using Data to Drive an Advocacy Agenda

The Ontario College of Family Physicians supports Ontario's family doctors through education, leadership, research, and advocacy to deliver high-quality healthcare.
OCFP and Halmyre worked together to build a research strategy that quantified the administrative burden facing family physicians and painted a picture of how that burden influenced career longevity, sentiment, and
recruitment into the profession. The result was a game-changing advocacy strategy.

About Christine Saunders, CM
Halmyre President Christine Saunders is a marketing consultant specializing in North American professional and trade associations. With over two decades of experience, Christine is a dynamic strategist, speaker, lead facilitator, and brand visionary known for her ability to challenge assumptions, ignite fresh perspectives, and deliver high-ROI growth strategies. Her education is in politics, ethics and philosophy, and she is a proud Maritimer despite living in Upper Canada today.
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