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Using Data to Drive an Advocacy Agenda

Using Data to Drive an Advocacy Agenda

The Ontario College of Family Physicians supports Ontario's family doctors through education, leadership, research, and advocacy to deliver high-quality healthcare.

OCFP and Halmyre worked together to build a research strategy that quantified the administrative burden facing family physicians and painted a picture of how that burden influenced career longevity, sentiment, and
recruitment into the profession. The result was a game-changing advocacy strategy.

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Christine Saunders, CM
About Christine Saunders, CM
Halmyre President Christine Saunders is a marketing consultant specializing in North American professional and trade associations. With over two decades of experience, Christine is a dynamic strategist, speaker, lead facilitator, and brand visionary known for her ability to challenge assumptions, ignite fresh perspectives, and deliver high-ROI growth strategies. Her education is in politics, ethics and philosophy, and she is a proud Maritimer despite living in Upper Canada today.