Breakthrough Member Growth Through Integrated Marketing Discipline

Following two years of investing in its value proposition and branding, OSPE was ready to confidently attract new members.
Halmyre’s approach layered key insights about the membership, and creative and cost-effective use of media founded on sound direct-response principles

About Christine Saunders, CM
Halmyre President Christine Saunders is a marketing consultant specializing in North American professional and trade associations. With over two decades of experience, Christine is a dynamic strategist, speaker, lead facilitator, and brand visionary known for her ability to challenge assumptions, ignite fresh perspectives, and deliver high-ROI growth strategies. Her education is in politics, ethics and philosophy, and she is a proud Maritimer despite living in Upper Canada today.
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