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Acquisition Acquisition

Breakthrough Member Growth Through Integrated Marketing Discipline

Christine James, CAE
Breakthrough Member Growth Through Integrated Marketing Discipline

Following two years of investing in its value proposition and branding, OSPE was ready to confidently attract new members.

Halmyre’s approach layered key insights about the membership, and creative and cost-effective use of media founded on sound direct-response principles

Download the case study.
Christine James, CAE
About Christine James, CAE
Christine James is a Certified Association Executive with over 20 years of leadership experience in the not-for-profit sector. Christine joined Halmyre in January 2022. As Head of Content, Christine leads Halmyre's Thought Leadership portfolio, sharing Halmyre's unique brand of thinking through speaking, web, social, and other content opportunities.
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