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Disciplined Direct Response Marketing to Target and Grow Membership

Christine James, CAE
Disciplined Direct Response Marketing to Target and Grow Membership

The Heating, Refrigeration and Air Conditioning Institute of Canada is a national trade association of manufacturers, wholesalers and contractors.

Halmyre's approach dug into what was unique about this regional membership base to deliver a personalized message.

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Christine James, CAE
About Christine James, CAE
Christine James is a Certified Association Executive with over 20 years of leadership experience in the not-for-profit sector. Christine joined Halmyre in January 2022. As Head of Content, Christine leads Halmyre's Thought Leadership portfolio, sharing Halmyre's unique brand of thinking through speaking, web, social, and other content opportunities.
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