Skip to content
Back to Halmyre Thinking
Member Acquisition Member Acquisition

Disciplined Direct Response Marketing to Target and Grow Membership

Christine James, CAE
Disciplined Direct Response Marketing to Target and Grow Membership

The Heating, Refrigeration and Air Conditioning Institute of Canada is a national trade association of manufacturers, wholesalers and contractors.

Halmyre's approach dug into what was unique about this regional membership base to deliver a personalized message.

Download Now.
Christine James, CAE
About Christine James, CAE
Christine James is a Certified Association Executive with over 20 years of leadership experience in the not-for-profit sector. Christine joined Halmyre in January 2022. As Head of Content, Christine leads Halmyre's Thought Leadership portfolio, sharing Halmyre's unique brand of thinking through speaking, web, social, and other content opportunities.
Email Linkedin

Related Thinking

Pricing & Revenue Strategy

Pricing & Revenue Strategy

Pricing Strategies During Economic Downturns

Member Experience Tools & Strategy

Member Experience Tools & Strategy

Digital Strategy Starts and Ends with People

Value Proposition Strategy

Value Proposition Strategy

Value Proposition Vs Mission Statement: What's the Difference?