Value-Based Digital Advertising Drives Growth and Community
.png)
CVMA aimed to enhance member retention and expedite membership renewals through a digital campaign. However, they faced challenges in engaging diverse regional and digital landscapes and efficiently guiding members to their "Join or Renew" portal.
Halmyre executed a targeted paid advertising campaign that achieved exceptional results relating to page visits, user traffic, and clicks.

About Christine Saunders, CM
Halmyre President Christine Saunders is a marketing consultant specializing in North American professional and trade associations. With over two decades of experience, Christine is a dynamic strategist, speaker, lead facilitator, and brand visionary known for her ability to challenge assumptions, ignite fresh perspectives, and deliver high-ROI growth strategies. Her education is in politics, ethics and philosophy, and she is a proud Maritimer despite living in Upper Canada today.
Related Thinking
Acquisition
AcquisitionDisciplined Direct Response Marketing to Target and Grow Membership
Acquisition
AcquisitionAcquisition drives the traffic but retention pays the bills
Acquisition
AcquisitionBreakthrough Member Growth Through Integrated Marketing Discipline