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Member Retention Member Retention

Acquisition drives the traffic but retention pays the bills

Christine James, CAE
Acquisition drives the traffic but retention pays the bills

As the leading voice of Canada's 80,000 physicians, the Canadian Medical Association advocates for a better healthcare future for all.

The campaign developed featured dynamic physician-centric renewal messaging within the specific regional renewal window to amplify response and accelerate the speed of renewal.

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Christine James, CAE
About Christine James, CAE
Christine James is a Certified Association Executive with over 20 years of leadership experience in the not-for-profit sector. Christine joined Halmyre in January 2022. As Head of Content, Christine leads Halmyre's Thought Leadership portfolio, sharing Halmyre's unique brand of thinking through speaking, web, social, and other content opportunities.
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