Building Flexibility and Value to Serve a Professional Membership
The Canadian Bar Association (CBA) Alberta Branch faced a challenge when the COVID-19 pandemic forced a shift from traditional in-person events to online professional development. Their previous model, which relied solely on physical attendance, limited member engagement and inhibited growth.
Halmyre implemented a disciplined strategic pricing process that resulted in increased membership sign-ups, higher revenue, and a stronger value equation backed by stakeholder confidence.
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