Skip to content

Building Flexibility and Value to Serve a Professional Membership

Building Flexibility and Value to Serve a Professional Membership

The Canadian Bar Association (CBA) Alberta Branch faced a challenge when the COVID-19 pandemic forced a shift from traditional in-person events to online professional development. Their previous model, which relied solely on physical attendance, limited member engagement and inhibited growth

Halmyre implemented a disciplined strategic pricing process that resulted in increased membership sign-ups, higher revenue, and a stronger value equation backed by stakeholder confidence.

Download the case study.

Christine Saunders, CM
About Christine Saunders, CM
Halmyre President Christine Saunders is a growth strategy consultant specializing in North American professional and trade associations. With over two decades of experience, Christine is a dynamic strategist, speaker, lead facilitator, and brand visionary known for her ability to challenge assumptions, ignite fresh perspectives, and deliver high-ROI growth strategies. Her education is in politics, ethics and philosophy.