MTI was facing significant business challenges, including event revenue pressures, stagnating growth in membership, and deepening negotiation pressures with new and renewing members.
Halmyre conducted a classic pricing and revenue audit, which unpacked a wide range of MTI’s value proposition issues to articulate priority areas for growing MTI’s revenue strength.
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Halmyre President Christine Saunders is a marketing consultant specializing in North American professional and trade associations. With over two decades of experience, Christine is a dynamic strategist, speaker, lead facilitator, and brand visionary known for her ability to challenge assumptions, ignite fresh perspectives, and deliver high-ROI growth strategies. Her education is in politics, ethics and philosophy, and she is a proud Maritimer despite living in Upper Canada today.