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Stable Membership, Declining Revenue: A Trade Association Pricing and Revenue Audit

Christine James, CAE
Stable Membership, Declining Revenue: A Trade Association Pricing and Revenue Audit

MTI was facing significant business challenges, including event revenue pressures, stagnating growth in membership, and deepening negotiation pressures with new and renewing members. 

Halmyre conducted a classic pricing and revenue audit, which unpacked a wide range of MTI’s value proposition issues to articulate priority areas for growing MTI’s revenue strength.

Download the case study.
Christine James, CAE
About Christine James, CAE
Christine James is a Certified Association Executive with over 20 years of leadership experience in the not-for-profit sector. Christine joined Halmyre in January 2022. As Head of Content, Christine leads Halmyre's Thought Leadership portfolio, sharing Halmyre's unique brand of thinking through speaking, web, social, and other content opportunities.
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