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Stable Membership, Declining Revenue: A Trade Association Pricing and Revenue Audit

Stable Membership, Declining Revenue: A Trade Association Pricing and Revenue Audit

MTI was facing significant business challenges, including event revenue pressures, stagnating growth in membership, and deepening negotiation pressures with new and renewing members. 

Halmyre conducted a classic pricing and revenue audit, which unpacked a wide range of MTI’s value proposition issues to articulate priority areas for growing MTI’s revenue strength.

Download the case study.

Christine Saunders, CM
About Christine Saunders, CM
Halmyre President Christine Saunders is a marketing consultant specializing in North American professional and trade associations. With over two decades of experience, Christine is a dynamic strategist, speaker, lead facilitator, and brand visionary known for her ability to challenge assumptions, ignite fresh perspectives, and deliver high-ROI growth strategies. Her education is in politics, ethics and philosophy, and she is a proud Maritimer despite living in Upper Canada today.