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Funding the Future: OPBA Sponsorship Strategy Case Study

Christine Saunders, CM
Funding the Future: OPBA Sponsorship Strategy Case Study

To support the future of Canada’s procurement landscape, OPBA recognized the need to modernize its Principles of Effective Public Procurement certificate program. OPBA had identified an ideal learning management system and go-to-market strategy. 

However, securing the funding required for these updates was challenging. With no annual education sponsorship revenue, OPBA required a fresh strategy to finance these essential changes.

The OPBA won CSAE's 2024 Association Centre of Excellence Award for this work.

Download this case to learn about the process that led to:

  • An award-winning approach to sponsorship
  • Clear sponsorship tiers driving high-value partnerships
  • Exponential increase in sponsorship dollars
Christine Saunders, CM
About Christine Saunders, CM
Halmyre President Christine Saunders is a marketing consultant specializing in North American professional and trade associations. With over two decades of experience, Christine is a dynamic strategist, speaker, lead facilitator, and brand visionary known for her ability to challenge assumptions, ignite fresh perspectives, and deliver high-ROI growth strategies. Her education is in politics, ethics and philosophy, and she is a proud Maritimer despite living in Upper Canada today.
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