Author: Christine Saunders, CM
Latest Posts
Growth Strategy
Growth StrategyBeyond Short-Termism: Solving Wicked Problems with a Long-Term Vision
Discover how associations can break free from short-termism by adopting a 20-year vision to tackle complex, wicked problems and deliver meaningful value to their members.
Member Acquisition
Member AcquisitionValue-Based Digital Advertising Drives Growth and Community
The Canadian Veterinary Medical Association worked with Halmyre to execute a targeted paid advertising campaign that delivered exceptional results.
Branding Strategy
Branding StrategyCreating Clarity And Cohesion With Focused Digital Strategies And Processes
MFSA worked with Halmyre to develop a unified online presence.
Member and Non-member Research
Member and Non-member ResearchIgniting Engagement With Research and Communication to Move Compliance
Halmyre worked the College of Veterinarians of Ontario with to develop ideas and solutions for acting on the new regulations.
Growth Strategy
Growth StrategyAddressing Engineering’s “Wicked Problems”
The Ontario Society of Professional Engineers worked with Halmyre to develop a strategic plan.
Growth Strategy
Growth StrategyBuilding for the Future: A User-Focused Website Transformation
The Ontario Federation of Anglers and Hunters worked with Halmyre to complete a comprehensive website transformation.
Pricing & Revenue Strategy
Pricing & Revenue StrategyStable Membership, Declining Revenue: A Trade Association Pricing and Revenue Audit
MTI worked with Halmyre to analyze their pricing and revenue.
Member Acquisition
Member AcquisitionBreakthrough Member Growth Through Integrated Marketing Discipline
The Ontario Society of Professional Engineers worked with Halmyre to drive membership growth.