Author: Christine Saunders, CM (3)
What Is The Difference Between An Operational And A Strategic Association Vision?
The difference lies in the timeframe and the nature of the problems addressed. An operational vision is often reactive and short-term. A strategic vision is generational and focuses on complex long-term challenges.
How To Fix A Clunky Association Website To Improve Member Digital Experience
To fix a clunky association website, leadership must move away from piecewise software updates and adopt a holistic digital strategy. This begins with identifying "friction points" that lower the perception of value.
How Do I Handle Declining Trust In My Association And Profession?
To handle declining trust, associations must reposition themselves as neutral, peer-validated arbiters of expertise rather than top-down gatekeepers.
How Can I Increase Association Membership Value Without Lowering Dues?
To increase association membership value without lowering dues, shift from a reductive pricing mindset to an additive one.
How Can I Best Align Association Board Strategy with Members’ Needs and Expectations?
Aligning association board strategy with member needs requires moving beyond the Board Bubble through non-member research, a value proposition audit, and shifting focus from operational tasks to high-level governance.
The Halmyre Value Proposition Self-Check
Diagnose any misalignment holding your association back with our Value Proposition Self-Check.
Beyond Short-Termism: Solving Wicked Problems with a Long-Term Vision
Discover how associations can break free from short-termism by adopting a 20-year vision to tackle complex, wicked problems and deliver meaningful value to their members.
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Value-Based Digital Advertising Drives Growth and Community
The Canadian Veterinary Medical Association worked with Halmyre to execute a targeted paid advertising campaign that delivered exceptional results.