Creating Clarity And Cohesion With Focused Digital Strategies And Processes
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The MFSA had three separate websites representing separate facets of the provincial regulator.
Halmyre understood that the approach required merging three silos of thought into one strategically unified brand presence for the MFSA's audience.

About Christine Saunders, CM
Halmyre President Christine Saunders is a marketing consultant specializing in North American professional and trade associations. With over two decades of experience, Christine is a dynamic strategist, speaker, lead facilitator, and brand visionary known for her ability to challenge assumptions, ignite fresh perspectives, and deliver high-ROI growth strategies. Her education is in politics, ethics and philosophy, and she is a proud Maritimer despite living in Upper Canada today.
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