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Should You Bundle Membership and Event Registration?

Christine James, CAE
Should You Bundle Membership and Event Registration?

There is never a one-size-fits-all answer to bundling membership with an event. Our President, Christine Saunders, CM wrote an article on pricing strategy  in The Membership Management Report where she highlights the reasons why it may benefit some associations to consider this strategy. A clear understanding of the fully loaded cost, however, is a key driver when making a decision.

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Christine James, CAE
About Christine James, CAE
Christine James is a Certified Association Executive with over 20 years of leadership experience in the not-for-profit sector. Christine joined Halmyre in January 2022. As Head of Content, Christine leads Halmyre's Thought Leadership portfolio, sharing Halmyre's unique brand of thinking through speaking, web, social, and other content opportunities.
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