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Auditing a Website Structure to Maximize Future Growth

Christine James, CAE
Auditing a Website Structure to Maximize Future Growth

The Toronto Regional Real Estate Board serves the REALTOR®
professionals of the GTA.

TRREB had multiple unconnected web properties that made it impossible to track members across different sites, obscuring the engagement picture.  Halmyre conducted a Marketing ROI Audit, resulting in the alignment of TRREB’s various independent accounts within one Google Analytics account.

Read the Case Study describing the time and dollar efficiencies and improved member engagement resulting from the Audit.
Christine James, CAE
About Christine James, CAE
Christine James is a Certified Association Executive with over 20 years of leadership experience in the not-for-profit sector. Christine joined Halmyre in January 2022. As Head of Content, Christine leads Halmyre's Thought Leadership portfolio, sharing Halmyre's unique brand of thinking through speaking, web, social, and other content opportunities.
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