Growth through Customer Personas

The Ontario Society of Professional Engineers serves the rich diversity
of Ontario’s entire engineering community.
With Halmyre's support, OSPE's persona-led marketing and membership growth investments drove year-over-year growth of 5% or more.

About Christine Saunders, CM
Halmyre President Christine Saunders is a marketing consultant specializing in North American professional and trade associations. With over two decades of experience, Christine is a dynamic strategist, speaker, lead facilitator, and brand visionary known for her ability to challenge assumptions, ignite fresh perspectives, and deliver high-ROI growth strategies. Her education is in politics, ethics and philosophy, and she is a proud Maritimer despite living in Upper Canada today.
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