Halmyre Thinking: Growth Strategy
How To Conduct A Value Proposition Audit For A Professional Or Industry Association
To conduct a value proposition audit, a professional or industry association must objectively answer four questions: Who do you serve? What do they want/need? Who else is competing for their attention? and What do you do uniquely better than anyone else?
What Is The Difference Between An Operational And A Strategic Association Vision?
The difference lies in the timeframe and the nature of the problems addressed. An operational vision is often reactive and short-term. A strategic vision is generational and focuses on complex long-term challenges.
How To Fix A Clunky Association Website To Improve Member Digital Experience
To fix a clunky association website, leadership must move away from piecewise software updates and adopt a holistic digital strategy. This begins with identifying "friction points" that lower the perception of value.
How Do I Handle Declining Trust In My Association And Profession?
To handle declining trust, associations must reposition themselves as neutral, peer-validated arbiters of expertise rather than top-down gatekeepers.
How Can I Increase Association Membership Value Without Lowering Dues?
To increase association membership value without lowering dues, shift from a reductive pricing mindset to an additive one.
Pinpoint and Conquer the Barriers to Association Growth: Webinar Recording and Highlights
Move beyond external chaos and finally diagnose the internal barriers holding your association back.
How Can I Best Align Association Board Strategy with Members’ Needs and Expectations?
Aligning association board strategy with member needs requires moving beyond the Board Bubble through non-member research, a value proposition audit, and shifting focus from operational tasks to high-level governance.
Workforces at the Crossroads: Thriving Associations in a Changing Professional World
With an aging population, many industries are facing both a decline in workers joining their sector and an increase in the number leaving.